Vicks Road to Relief: From the Himalayas to the World
Some productions pay in currency. Others pay in connections, causes, and lasting friendships. Vicks Road to Relief was one of the latter.
This Australian and New Zealand campaign set out to tell a story that would inspire people to act with the goal of translating product sales into millions of lifesaving vaccinations for children in developing nations. We took on the Nepal production entirely at cost to cost, not for profit, but because it mattered.
The filming locations in Nepal ranged from the extreme rural Indo Nepal border area to the high Himalayan regions. Each setting brought its own challenges, but our team made it swift, seamless, and safe. We handled casting, location scouting, permits, charters, transport, props, art direction, ARRI lighting, grips, and truckloads of support gear. We even developed a custom mobile vehicle tracking system in 2009 years before gimbals and advanced vehicle tracking rigs became commonplace for big camera setups.
The key creatives and directors came from Australia, while Location Nepal managed every detail on the ground in Nepal. Working alongside children, local communities, and health workers required sensitivity and trust, and our crew’s experience in humanitarian and NGO production made it second nature.
Although part of the shoot also took place in Malaysia, our Nepal team’s footprint and expertise gave the campaign much of its visual and emotional weight. From the extreme rural Indo Nepal border to the snowcapped Himalayas, every location was real, every challenge was met, and every detail was executed with precision.
The campaign’s impact was enormous. The sales target was one million units sold = one million vaccinations. It ended up doubling, funding two million vaccinations. For us, it was not only about the film, but about knowing our work had a direct, measurable impact.
Today, we want Australian and New Zealand brands, production companies, broadcasters, fashion labels, tourism boards, OTT platforms, and creative agencies to know: if you want to produce in Nepal, whether it is a commercial, feature film, fashion editorial, destination runway, live broadcast, automotive launch, guided photography tour, or a documentary, we make it happen. Every time.
If you are looking for the partner who can turn your vision into production reality in the Himalayas and beyond, start here:
